6 factors that influence Adwords Quality Scores

23 Jun, 2008 | Online Marketing

We all want to maintain a great Google AdWords quality score, but how can we go about achieving this? Luckily a recent Google Groups thread does all the explaining.

If your like me and can't be bothered reading through the discussion, here are the 6 things you will need to consider:

1. CTR: The higher, the better.
2. Account structure: Your keywords should be in "tightly themed ad groups."
3. Landing Page Quality: More information here.
4. Account history: Your average CTR.
5. Historical CTR of the display URLs in the ad group
6. Other Factors: There are hundreds, but the aforementioned 5 are good enough.

If you work on improving the first 5, you should be able to maintain a good quality score.

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