How to add Subscribed Links to Google search results

27 Feb, 2008 | Google

If you are not familiar with Subscribed Links, it's a service offered by Google for free that allows you to add features into Google's search results. The subscribed links are triggered by configurable keyword phrases and can even return dynamic content in near-real-time.

According to the Subscribed Links FAQs, "using Subscribed Links, you can add information created by providers you trust to your Google search results pages. Whenever you search on Google in an area of their expertise, you'll see a custom result from those providers in your search results. (...) Your Subscribed Links will appear in the fourth search result position", even if they aren't counted as a real search result.

What is a Subscribed Link?

"Subscribed Links let you create custom search results that users can add to their Google search pages. You can display links to your services for your customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more".

What you can do with Subscribed Links

• Create search results specific to your product, service, or expertise.
• Design a basic version in minutes to see how it works.
• Build a dynamic version using XML, TSV, or RSS files or feeds.
• Include images in your Subscribed Links.
• Include Google Gadgets in your Subscribed Links.
• Test your Subscribed Links interactively and get debugging messages.
• Define query patterns using lists of keywords or regular expressions.
• Invoke the calculator to help construct your results.

Using this feature, even if other search results offer similar information, I get the benefit of finding exactly what I want without even having to click on a single search result. Additionally, in some instances it's not necessary to enter the context of a search because my existing subscriptions will have already provided that context.

Subscribed Links are specialised search results with custom snippets and a limited range of queries that are displayed based on your preferences. They allow you to perform specialised searches on a general-purpose search site.

Further Reading

Setup Google Subscribed Links

Subscribed Links Developer Guide

Subsribed Links FAQs

Bookmark it!

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