Four cost effective website strategies for 2008

07 Feb, 2008 | Online Business

Drive more traffic to your website this year with four proven techniques that don't require a website overhaul and won't burn a whole in your pocket!

Start Blogging

Have you got a blog on your website? Blogging allows more a more effective and transparent way for businesses to communicate online with their target audiences and is a great way to bring in natural search traffic. Typically, 2-3 high quality articles per week, integrated with social booking sites such as Digg and a RSS feed will bring in the visitors and keep them coming back.

Search Engine Optimisation

Having top 10 results for relevant keywords can make the world of different to the amount of enquires or business that you do online. Consider the following questions when considering search engine optimisation for your website:

Can your website be found by the people who are looking for you?
How well does your site rank in the leading search engines (Google, Yahoo or Ninemsn)?
Are you being outranked by a competitor on relevant keywords and phrases?
Are you appearing on a number of key search phrases within the first 10 results?

Email Marketing

Without a doubt you are almost guaranteed to do more business online if you implement an email marketing strategy. Building up a mailing list can be as simple providing the facility for users to subscribe from your website. Our in-house Content Management System provides the functionality to manage all your subscribers and send newsletters all within a a few mouse clicks.

Website Statistics

One of the easiest ways to get more traffic to your website and improve conversion rates is to find out exactly how your site is preforming. Do you know exactly where your customers are coming from and how much time they are spending looking at your site?

A statitics tracking package such as Google Analytics will "help you learn even more about where your visitors come from and how they interact with your site". Google Analytics is available to anyone for free and is easily implemented.

Here is a brief overview of some of the features available:

View an overview of users who visit your website
Create goals and measure results (advertising, sales etc)
Track where your visitors are coming from (direct, search engines, referrals, email marketing etc)
Recieve daily, weekly or monthly reports sent to your inbox
Track how many pages a user looks at per visit and the average amount of time spend on your site
Find out the location of your users are coming from (county,state and even suburb)
Track the bounce rate of visitors (visitors leaving when they don't find what they are looking for)

Bookmark it!

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